STRATEGI PEMASARAN DALAM MENARIK MINAT PELANGGAN DI HOTEL GOLDEN BAY BATAM 2021
Keywords:
Strategy, Resource Based View, Porter’s Five Force, SWOT MatrixAbstract
This research aims to indentify the correct strategy for the Golden Bay Hotel Batam in dealing with the industial hospitality in the city of Batam. This research is a qualitative descriptions that’s obtained by conducting interviews. The study used the Resource Based View approach to analyze the internal environment and the Porter’s Five Forces approach to analyze the external environment and are defined into the SWOT Matrix.
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