ANALISIS PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP PENJUALAN DI CV. AGRI GLOBAL PRIMA BATAM TAHUN 2021

Abstract

Every company has a goal to get profits, many ways that can be done by these companies, one of the way by increase the sale, so CV. AGRI GLOBAL RIMA  located in the city of Batam who want increase His Sale. The study was made to analyze the effect of product quality and price of the sale of partial and simultaneous. This study uses multiple linear regression analysis. The data used are primary data by distributing questionnaires directly to consumers CV. AGRI GLOBAL RIMA City. The Research Uses 213 respondense. The Tests carried out in three stages, namely the validity and reliability, the classic assumption test and test hypotheses. The results showed that the coefficient of determination ( R2 ) of 0.95 or 95 % and the remaining 5 % is influenced by other variables. Testing either partially or simultaneous testing of product quality and significant effect on the sales price. CV. AGRI GLOBAL RIMA should really pay attention to product  quality andprice, because the two variables are highly influential on the increase in sales.