ANALISIS KUALITAS PELAYANAN KONSUMEN DI KAWASAN HUNIAN VILLA PANBIL BATAM
Keywords:
Customer, Service, Satisfaction, ManagementAbstract
The global economy had been running dynamical in the last 5 years. Since, the emergence of the ASEAN Economic Community (AEC). COVID-19 also generate growth of digital economy platform. Unstable economic conditions have prompted the company's response to be more sensitive to consumer needs and responsive to changes in the market. VILLA PANBIL as one of market leader/Pioneer in Batam real estate management, organised by PT. Panbil Service Residence, Batam. Service quality is an important component for a company. This study aims to determine the effect of area management service satisfaction on customer satisfaction in the VILLA PANBIL Batam area using the Customer Satisfaction Index (CSI) method. Research shows that the CSI value of the VILLA PANBIL area remains in the satisfactory category, but it still needs to be maintained while maintaining performance and improving the factors that still need to be improved.
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