PENGARUH PELAYANAN DAN BRAND IMAGE TERHADAP MINAT PENGGUNA JASA ANGKUTAN LIMBAH MEDIS DI PT. SATALINDO MANDIRI BATAM
Keywords:
Service, Brand Image, Interest Of Service UsersAbstract
The interest of users of medical waste transportation services is a dependent variable raised in this study by comparing with service variables and brand image of medical waste transport service company PT Satalindo Mandiri Batam. In this study, the metode that was conducted was a survey method, where respondents as many as 250 people as a population and a sample of 71 people were drawn. Data collection techniques using istrumen in the form of questionnaires (quisioners) and instruments are calibrated using grain validity and reliability coefficients. Validity is tested using product moment correlation, while research data is analyzed using correlation techniques and using multiple linear regression equations. The results of the study found that there was a positive and significant influence between service variables and brand image on the interests of users of medical waste transportation services, which was 57.233%. The correlation coefficient of 0.627% means that 62.7% of the study was influenced by service variables and iamge brands, while the remaining 37.3% was influenced by other variables that were not studied.
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